For this research and concept development assignment, I focused on the issue of cancer research funding as part of our "wicked problem" series. I explored inspiring typographic poster designs, gathered reference imagery, and conducted in-depth research around impactful quotes related to cancer awareness and advocacy. I also curated multiple typefaces and sketched 12 unique poster layouts to explore how visual storytelling and expressive typography could inspire action. This work laid the foundation for my AI-Inspirational Poster, highlighting the urgent need for support and funding in cancer research through compelling design.
final product
